Bubba Cola is an inexpensive brand of cola distributed by discount retail chain Save-A-Lot of Earth City, Missouri, USA.
Twelve-ounce cans are sold at a cost of only 17¢ per unit in a bid to get consumers to sample the brand; competing with the the 25¢ Wal-Mart's Sam's Choice cola distributed via vending machine.
Despite the brand's low cost, it has attracted a following among soft drink fans as an alternative to major brands.